Dame Deborah’s Bowelbabe Fund had a remarkable success, raising over £1.7 million through her fashion collection launch last year. The collection featured T-shirts with the empowering words “Rebellious Hope” emblazoned across the chest. To honor her late mother’s memory, Eloise James has teamed up with In The Style to create an anniversary clothing line using Dame Deborah’s favorite prints and colors.
In an Instagram video, Eloise expressed her excitement about collaborating with In The Style to create the one-year anniversary collection for her mother’s line. She emphasized how much her mother enjoyed designing the collection and how they have incorporated her favorite patterns and designs into this new collection. Eloise hopes that people will appreciate and enjoy the collection as much as she does. She also mentioned that 100% of the profits from the collection will go to the Bowelbabe Fund, and that this collection is for everyone.
Dame Deborah James, widely known as Bowelbabe, tragically passed away at the age of 40 in June 2022 after battling bowel cancer. Before her passing, she established the Bowelbabe Fund for Cancer Research UK, which has raised an impressive sum of over £10 million.
In The Style took to Instagram to pay tribute to their collaborator, Dame Deborah James. They acknowledged her unwavering determination and inspiring journey, which captivated them and led to the creation of a special collection to raise awareness for her life-changing Bowelbabe fund. The fashion house highlighted Deborah’s deep love for fashion and how she believed in the power of clothing to make people feel better and uplift their spirits, aspects that they aimed to celebrate throughout her collections.
Despite the tremendous success of raising nearly £2 million through her collection, In The Style stated that they are not finished, staying true to Deborah’s spirit. They made a promise to Deborah that they would continue to work closely with her family to spread her message of hope and positivity, ensuring her legacy lives on. As a result, they are thrilled to announce their collaboration with Eloise James, Deborah’s daughter, over the past few months to bring forth a new collection. This exquisite range includes a variety of dresses, skirts, tops, and more in sizes ranging from six to 28. Eloise and the team have thoughtfully included many prints and colors that were Deborah’s personal favorites.
In The Style hopes that their customers will adore the collection as much as they do and continue to support Deborah’s charitable legacy by investing in these beautiful pieces.
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