Bloomy’s, the renowned palace of shopization, has undergone a transformation into a vibrant and whimsical world known as Barbiedale. Every inch of its windows is adorned with Barbie-themed displays that are sure to captivate any passerby. Leigh Ann Tischler, the Director of Windows, shared with me the creative process behind these captivating showcases.
Due to licensing restrictions, we were unable to create exact replicas of Margot Robbie or any other talent from the Barbie movie. Instead, we had to bring the essence of the film to life through abstract mannequins and our signature Bloomingdale’s ‘B’ font. The collaboration between Mattel, Warner Brothers, and our team involved numerous approvals and meticulous attention to detail. It was a back-and-forth process, with feedback ranging from the movement of water in our video installation to the overall presentation of the windows.
Our windows serve as a form of street theater, captivating the audience and immersing them in the world of Barbie. But what happens to these marvelous displays once their time is up? We believe in the importance of sustainability, so our mannequins and props are carefully stored for future use. Barbie’s vanity might find a new home, and even her surfboards could be repurposed for next summer’s display.
Sometimes, even with the best technology, things can go awry. In 2019, we experimented with live robotic arms in our windows, and unfortunately, some damage occurred. However, our mannequins, which are the true stars of our displays, remain steadfast and rarely encounter any mishaps. We were honored to have the president of Mattel visit us and pose in front of the Barbie windows wearing a Barbie T-shirt. His appreciation for our work was truly heartwarming.
Patricia Arquette, known for her insightful comments, gave an unconventional perspective on success. For her, success is having an abundance of toilet paper. Opening a cupboard and seeing a stockpile of 30 rolls brings her a sense of luxury, regardless of any other material possessions. It highlights the little things in life that can bring immense joy.
In other exciting news, the New York Comedy Festival is gearing up for its 19th year and will be spanning over 10 days starting on November 3rd. With 200 comedians and 100 shows spread across the five boroughs, it is set to be the largest comedy festival in the US. Heavyweights like Margaret Cho and Conan O’Brien have joined the lineup, with Conan’s shows scheduled at the Brooklyn Academy of Music on November 7th and 8th.
Broadway’s Ethel Barrymore Theatre is currently hosting the incredible magic of Antonio Díaz, also known as El Mago Pop. Hailing from Barcelona, Díaz has taken the world by storm with his captivating performances. This is his debut in the USA, and he has already established himself as a force to be reckoned with. Combining film footage, tricks, audience participation, and a touch of the unexpected, his show is a spectacle that will leave you mesmerized.
Amidst all the excitement, it is crucial to remember that honesty is crucial in most areas of life, except when dealing with insurance companies. This holds true not only in New York but also in various other locations.
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