A Real-Life Black Mirror Experience: Netflix Viewers Featured on Billboards
In a unique and creative marketing campaign, fans of the hit show Black Mirror have found themselves on massive billboards in London, Birmingham, and Manchester. The Twitter account for Black Mirror began sharing pictures of random people on these billboards, featuring their names and the phrase “Is Awful” written across them.
This fascinating promotion coincides with the release of season six of Black Mirror on Netflix. The first episode, titled “Joan Is Awful,” tells the story of a woman who discovers that her life has been turned into a TV drama on a streaming platform called Streamberry.
Interestingly, Streamberry bears a striking resemblance to Netflix, and it appears that Netflix is embracing this similarity with the introduction of a new tool called “You Are Awful.” The unnerving billboards showcased DJ Rotten Robbie Is Awful in London, Shahab Is Awful in Birmingham, and Nicholas Is Awful in Manchester.
To engage in this real-life Black Mirror experience, fans were encouraged to upload their pictures on the Streamberry website, with a warning that they might end up on a billboard. As part of the season six launch celebration, Netflix even temporarily changed its name on Twitter to Streamberry UK & Ireland, creating further intrigue.
Fans visiting the Streamberry site were prompted to enter their first name and given the opportunity to take or upload a photo for their poster. They were then informed that their image may be displayed on a billboard. After adjusting the photo and consenting to Netflix’s use of their image, fans were able to download their custom poster from the fake Streamberry site.
Some of those who found themselves featured on the billboards expressed shock and surprise on Twitter. One fan exclaimed, “I’m sorry, what?” Another wondered if the billboards were real, to which someone replied, “They actually are! I’m certain it was the one I saw today because I remember pointing it out.”
This real-life Black Mirror experience has certainly added an extra layer of excitement to the release of Black Mirror’s new season. For fans, seeing their faces on billboards in prominent locations is both thrilling and eerie, further blurring the lines between fiction and reality.
Overall, the combination of creative marketing, user engagement, and dystopian storytelling has made this Black Mirror promotion a memorable and impactful event.
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