Artists have expressed concerns about receiving fair compensation for their work and about the unauthorized use of their likeness in response to stunts like this.
A few months ago, Universal issued an angry statement after an AI-generated song resembling Drake and The Weeknd gained millions of views on streaming services.
The song, which lasted only two minutes, was described by Universal, the publisher of both artists, as “a breach of our agreements and a violation of copyright law”.
While Spotify, Apple, and TikTok removed the song from their platforms, versions are still available on YouTube and Twitter.
Expanding on this, Sir Lucian Grainge, CEO and chairman of Universal, stated that the new partnership with YouTube aims to ensure that AI is developed to “empower human creativity, and not the other way around”.
He further commented, “AI will never replace human creativity because it will always lack the essential spark that drives the most talented artists to do their best work, which is intention. Genius, from Mozart to The Beatles to Taylor Swift, is never random.”
The disputes over royalties echo a long-standing disagreement between YouTube, owned by Google, and the music industry regarding copyright infringement on the video-sharing platform.
Currently, Google pays record labels approximately $2 billion annually in royalties, but many musicians and MPs are calling for a complete overhaul of the music streaming model due to concerns about fair compensation for artists and rights holders.
Neal Mohan, CEO of YouTube, outlined the company’s new principles for ensuring that AI enhances creative expression without harming artists.
He added, “Our goal is to collaborate with the music industry to foster creativity in a way that promotes responsible innovation.”.
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