When the chant “Let’s Go Brandon” emerged as an insult towards President Biden, the White House cleverly transformed it into the meme “Dark Brandon” to turn the situation to their advantage. However, their latest attempt to reclaim the term “Bidenomics” has not been as successful. Despite overseeing a strong economy with rising wages and decreased inflation, President Biden is struggling to convince the majority of the country of his economic stewardship. A poll conducted by the Democratic organization Navigator found that 25 percent of Americans support his major actions but still believe he is handling the economy poorly. This group tends to be younger, Black, or Latino voters who are crucial to Democratic victories.
There are various explanations for why voters don’t credit President Biden for the economy. Inflation remains high and interest rates have made it challenging to buy homes. Additionally, voters’ views on the economy are influenced by their political leanings as much as their personal experiences. Another factor is the failure of President Biden and his administration to effectively promote their record of success.
Democratic economists, pollsters, and officials agree that there is a significant disconnect between the actual state of the economy and public perception. Even supporters of President Biden acknowledge that he has been too reluctant to highlight his achievements and has been ineffective when attempting to do so. Heidi Shierholz, president of the left-leaning think tank Economic Policy Institute, notes that she has never seen such a disconnect between the economy’s performance and polling results on people’s perception of it.
In an effort to boost his economic image, President Biden recently gave a speech celebrating a positive jobs report. He credited his economic plan, including investments in infrastructure, semiconductor manufacturing, and climate-related industries, along with efforts to control the price of insulin medication. However, the White House is still grappling with negative branding of “Bidenomics,” which emerged as a derogatory term in conservative media.
Some debate whether the economy will play the same pivotal role as in past presidential elections. Democrats argue that their party’s resilience in the 2020 midterm elections, focusing on abortion rights and countering former President Trump’s influence, suggests that other concerns can outweigh economic factors. The White House maintains that President Biden’s electoral performance is not solely tied to the economy and points to his improved economic record.
Nevertheless, President Biden’s campaign advertising this year continues to emphasize his economic record. The ads portray his policies as a work in progress and highlight the positive impact they have had on the middle class. Pollster Geoff Garin argues that it’s essential to explain how President Biden’s policies will help people and that this is the purpose of campaign messaging.
While President Biden has been promoting “Bidenomics” at events nationwide, some question whether this framing will resonate with the coalition of voters that elected him in 2020. They suggest that sticking to the original slogan of “Build Back Better” might have been a more effective approach. However, rising inflation and criticisms prompted Democrats to rebrand their climate legislation as the Inflation Reduction Act, a move that ultimately proved unsuccessful.
Inflation remains a key factor affecting President Biden’s economic approval ratings. Americans are more aware of negative news about inflation than in previous decades, contributing to public skepticism about the economy. Proponents of President Biden’s economic policies urge patience, believing that the economy will improve and people will come to understand and appreciate his approach.
The public’s perception of the economy is heavily influenced by their partisan leanings, particularly among Republicans. Under former President Trump, Republicans’ approval of the economy rose significantly. Currently, only 8 percent of Republicans approve of President Biden’s handling of the economy, compared to 65 percent of Democrats.
Critics argue that President Biden’s unwillingness to promote the bright spots of the economy out of concern for Americans struggling with higher prices is hindering his economic messaging. While former President Trump boasted about the economy, President Biden has taken a more modest and humble approach, which may be working against him.
Overall, the White House and the Biden campaign are facing challenges in shaping public opinion on President Biden’s economic stewardship. The disconnect between the economy’s performance and people’s perception, negative branding of “Bidenomics,” and partisan biases all contribute to the difficulties faced by the administration.
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