As a testament to Hollywood’s dedication to the cinematic experience, the Academy of Motion Picture Arts and Sciences announced a new requirement for films vying for a best picture nomination. This rule change will have an impact on how streaming services such as Netflix release their potentially award-winning films, while also presenting challenges to smaller distribution companies that lack the resources to showcase their films nationwide.
In recent years, Oscar-centric films have faced significant challenges at the box office, leading many to question whether the streaming era has forever altered the value of the big screen. However, in a groundbreaking moment in 2022, Apple TV+’s “CODA” became the first streaming service film to win the coveted best picture Oscar.
To qualify for a best picture nomination, films already need to have an initial qualifying run in theaters, typically a one-week release in one of six major US cities. Starting in 2024, these films will also be required to have a theatrical presence for an additional seven days, either consecutively or nonconsecutively, in at least 10 of the top 50 US markets within 45 days of their initial release. This expanded release plan may include two markets outside the US, as long as they rank among the top 15 international theatrical markets.
This decision, made by the academy’s board of governors, seeks to curb the influence of streaming giants like Netflix, who prefer minimal theatrical releases for their films. By implementing these new guidelines, the academy hopes to enhance the visibility of films on a global scale and encourage audiences to experience the art of cinema in a traditional theater setting. The academy’s CEO, Bill Kramer, and president, Janet Yang, expressed their belief that this evolution will benefit both filmmakers and movie enthusiasts alike, based on insightful discussions with industry partners.
For films released later in the year, distributors must submit their plans for the expanded theatrical release, with a deadline of January 24, 2025, for the 2024 films.
Netflix, a prominent player in the streaming industry, downplayed the impact of these eligibility requirements on their release strategy. They cited the example of “All Quiet on the Western Front,” a best picture-nominated film that had been released in 35 theaters across 20 cities, including New York, Los Angeles, San Francisco, and Toronto.
In conclusion, the Academy’s decision to enforce an expanded theatrical release requirement for best picture eligibility reflects the industry’s commitment to preserving the cinema experience and safeguarding its significance amidst the rise of streaming services.
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