Over the weekend, Shallon Lester, a popular YouTuber, hosted a Barbie-themed gathering at her five-bedroom home in Bozeman, Montana. Renaming her house “Shallibu Barbie’s Dreamhouse,” Lester went all out with hot-pink balloon arches, a Barbie-themed Slip ‘N Slide, and a splash pad for her 20 girlfriends. In addition to water play, the ladies also engaged in a game of Barbie trivia, delving into the details of Barbie’s life and relationships with Ken. The festivities included a server dressed as Ken, who served pink cocktails like dragon fruit margaritas and huckleberry Malibu rum sparklers. To complement the theme, guests enjoyed strawberry hummus and indulged in a Barbie-themed cake with a hidden doll inside. Reflecting on her outfit choices for the occasion, Lester shared that she had multiple costume changes, just like Barbie herself, donning vintage black-and-white, neon spandex, and pink patent attire with matching pink cowboy boots and a cowboy hat.
Lester expressed her belief that the Barbie movie currently in theaters brings much-needed joy to the world. She emphasized the importance of having something fun, silly, colorful, and bright in a time when everything feels too serious. Other viewers of the movie have taken their enthusiasm a step further by organizing and attending various Barbie-themed events, such as dinners, happy hours, club nights, birthday parties, bachelorette parties, play dates, toy swaps, and office parties. This cultural moment has provided an opportunity for people to dress up, relive nostalgic moments with loved ones, celebrate women, tap into their inner child, and embrace joy and silliness.
One attendee, Bryanne Leeming, who runs an education start-up in Boston, initially did not consider herself a big Barbie fan. However, after witnessing the extensive marketing for the movie, she realized the significance of such a moment and decided to make the most of it. Leeming acknowledged that life is too short to overlook such opportunities for celebration and excitement.
Another individual, Jennifer Hansen, a youth services program coordinator at a community library in Dover, Pennsylvania, organized a Barbie-themed event at the library. Inspired by her childhood memories of playing with Barbies, Hansen wanted to recreate the joy and imaginative play associated with the beloved toy. She recognized the importance of fostering happy feelings, especially during these strange times of societal transition following the COVID-19 pandemic.
The library event attracted a diverse crowd of 90 attendees, ranging from 2-year-olds to grandparents. Families engaged in various activities, such as creating Barbie-size books, playing in an inflatable pool, solving puzzles, and coloring Barbie-themed pictures. Some children brought their own Barbies to swap clothes and accessories, showcasing the diversity of today’s Barbie collection with wheelchair and prosthetic leg dolls—a representation that didn’t exist during past generations.
Further highlighting the widespread enthusiasm for Barbie, Yael Buechler, a rabbi in the Bronx, hosted a Barbie-themed Shabbat lunch and dinner. Despite her sons’ preference for “Frozen,” she felt it was an opportune moment to explore the movie’s themes with her children. Buechler drew connections between the idea of individuality and a person’s role in the world, which resonated with her Jewish faith. The family engaged in meaningful discussions while surrounded by a pink-themed table setup, including a custom challah cover adorned with a Barbie-inspired graphic. Buechler even baked challahs with metallic and pink sprinkles, although finding the pink sprinkles proved to be a challenge.
For Jasmine Lee, celebrating her 28th birthday with a Barbie-themed party in Austin, Texas, held a deeper meaning. Lee saw the gathering as a celebration of women’s empowerment and their ability to pursue any aspirations they desire. With everyone dressing up as their favorite version of Barbie, the party exuded a sense of freedom and limitless possibilities. Aqua’s iconic “Barbie Girl” song played on repeat throughout the event without losing its charm.
All these examples highlight the immense popularity and cultural impact of the Barbie movie. People are enthusiastically embracing the opportunity to immerse themselves in nostalgia, celebrate, and embrace joy.
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