Bank of Dave provides tips for a struggling crafting business run by a mother of four

I am a mother of four who has ventured into the world of crafting and started my own business. However, I am struggling to make a profit and would appreciate any advice you can offer. Specifically, I am looking for guidance on securing funding to invest in the necessary equipment to expand my product line. As a dedicated reader of This Is Money, I believe you would be the perfect person to answer my questions. Please email me at [email protected] with any insights you may have.

In response to your inquiry, Dave Fishwick, the business doctor for This Is Money, provides some valuable advice. He acknowledges the challenges you face and suggests that before investing in equipment or taking on any overhead costs, it is crucial to prove the profitability of your current products. To gain valuable feedback, Dave recommends seeking honest opinions from friends and family, specifically focusing on whether they would purchase your products and at what price point. By determining if there is a commercial value to your creations, you can better gauge their market potential.

To further expand your reach, Dave advises trying your hand at selling your products at craft fairs. These events are well-advertised online and offer exposure to a wide audience across the UK. Dave shares a success story of a craft business selling hand-made wooden jigsaw puzzles that experienced great results from participating in craft fairs.

In terms of promoting your products, Dave advises against relying solely on a website, as it requires additional promotion to attract visitors. Instead, he suggests incorporating keywords related to your products’ niche to increase their visibility online. Social media platforms, such as TikTok, serve as a cost-effective outlet for showcasing your creations. By uploading photos and descriptions of your products to these platforms, you can gauge their popularity and identify which ones have the most potential.

Dave also mentions the possibility of approaching local shops that sell similar products to see if they would be interested in displaying and taking orders for your items. Though these shops will likely take a portion of the profits, it can be a mutually beneficial arrangement.

Alternatively, instead of producing products in the hopes of selling them, Dave suggests considering commission-based work, where customers request bespoke creations. Additionally, there may be opportunities to offer classes or workshops to teach others how to make the products, which can be a profitable sideline.

If you are considering borrowing funds, Dave advises proving to yourself and others that your future sales will comfortably cover any repayment obligations. Once this has been established, Dave encourages reaching out to Burnley Savings and Loans for potential financial assistance.

In conclusion, Dave offers his well wishes and encourages you to take initiative in exploring various avenues to grow your crafting business. The article ends with a disclaimer about affiliate links and reassurances regarding the independence of their editorial content.

Reference

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Denial of responsibility! Vigour Times is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
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