Seattle’s sports scene is undergoing a transformation, and the key to its success is the inclusion of women in leadership roles. This trend is evident as the city prepares to host major events like the MLB All-Star Game and the 2026 men’s World Cup. Women are making a significant impact in traditionally male-dominated jobs behind the scenes, such as Catie Griggs, the team president of the Seattle Mariners, and Beth Knox, the president and CEO of the Seattle Sports Commission.
The Seattle Mariners are embracing diversity by forming a diverse committee of emerging leaders, many of whom are women, to help organize the all-star festivities. The Seattle Kraken, a thriving franchise committed to female empowerment, also has women in key positions such as co-owner Samantha Holloway and assistant general manager Alexandra Mandrycky.
Women in influential positions can be found across the city, including University of Washington Athletic Director Jen Cohen, the ownership trio of the Seattle Storm, and Seattle Seahawks owner Jody Allen. This gender diversity is unique to Seattle and plays a critical role in the city’s success. Griggs acknowledges the importance of different viewpoints and the need for further diversification in terms of gender, race, and backgrounds.
Griggs, in her role as a fan-focused executive, prioritizes inclusivity and plans to create a sense of belonging during the all-star festivities. The goal is to make national sporting events more than just spectacles, by creating a comfortable and affordable fan experience. The Mariners have worked closely with MLB to organize free events around the city to involve the local community, even if they don’t have tickets to the main games.
Seattle’s success in showcasing inclusivity and embracing change could serve as a template for baseball to improve its image and appeal to a broader audience. Despite its on-field adjustments, MLB continues to struggle with marketing itself and attracting new fans. Seattle, on the other hand, is thriving and has the potential to be a golden era for sports fans in the city.
The pandemic has brought the sports franchises in Seattle closer together, fostering productive interaction, and a shared goal of moving past the challenges. The increasing number of women in leadership roles has sparked a galvanizing effort to make a quick and meaningful difference. Seattle’s sports scene is experiencing a resurgence, and this is no coincidence, as women leaders are taking up space and driving positive change.
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