Anheuser-Busch has responded to Dylan Mulvaney’s accusations regarding their handling of the aftermath of their controversial campaign with the transgender influencer. The beer company, which has suffered a significant financial loss since partnering with Mulvaney and facing a nationwide boycott, addressed the allegations on Thursday after Mulvaney publicly criticized the company for their lack of support against online harassment. A spokesperson for the brewing company stated late Thursday that they are “committed to the programs and partnerships we have established over the years with various organizations, including those within the LGBTQ+ community.” However, the spokesperson did not mention Mulvaney by name. Mulvaney, a popular social media figure with 1.8 million Instagram followers, expressed her feelings of isolation and alleged that Anheuser-Busch has failed to support her through the relentless criticism she has faced since the ill-fated campaign. Anheuser-Busch released a statement in response, asserting their dedication to prioritizing the privacy and safety of their employees and partners. They emphasized their commitment to brewing excellent beer for everyone and actively participating in moments that matter to their consumers. Anheuser-Busch’s statement comes two days after they denied terminating Alissa Heinerscheid, the marketing executive responsible for Bud Light’s campaign involving Mulvaney. Bud Light sales have been significantly impacted by the controversy, with a 28.5% decrease compared to last year. Additionally, Bud Light lost its position as America’s top-selling beer to Modelo, which surpassed Bud Light’s 22-year reign with $297 million in sales. When asked about future partnerships with Mulvaney, CEO Brendan Whitworth did not provide a definitive answer during an interview on “CBS Mornings” this week. Whitworth clarified that the gift given to Mulvaney was a single can and emphasized the company’s ongoing commitment to supporting the LGBTQ+ community. The negative repercussions of the Mulvaney campaign have also affected Anheuser-Busch’s 65,000 employees, who have faced ridicule and harassment as the once reputable brand continues to face backlash. Mulvaney disclosed that she has experienced an overwhelming amount of bullying and transphobia, resulting in her fear of leaving her house. In an attempt to salvage Bud Light’s reputation and improve sales, the brand has announced a special 4th of July offer, providing consumers with a $15 rebate on purchases up to $15.
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