Amazon Prime Video will introduce advertising during its shows and movies starting in early 2024, following in the footsteps of other streaming services that offer different subscription tiers. As of Friday, Amazon Prime members in the US can pay $2.99 per month to enjoy an ad-free experience, according to the Associated Press. With the intense competition among streaming platforms for viewership, users have become increasingly skilled at switching between services based on price. These platforms run the risk of losing customers if they raise prices, but they also risk losing them if they fail to produce compelling content that captivates users.
Disney, on the other hand, will start charging $13.99 per month in the US for an ad-free Disney+ subscription beginning in mid-October. This is 75% higher than the cost of the ad-supported service. Netflix already charges $15.49 per month for its ad-free plan, which is more than double the price of its monthly subscription with ads. Amazon has stated that it will introduce limited advertisements during shows and movies in early 2024 to ensure continued investment in engaging content over a long period of time. Live events on Amazon Prime, such as sports, already contain advertising.
Advertising in Prime Video content will initially roll out in the US, UK, Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the same year. Amazon has confirmed that there will be no changes to the price of Prime membership in the coming year. The pricing for ad-free programming in countries other than the US will be announced at a later date. US users can expect to receive an email from Amazon several weeks before ads are introduced, providing information on how to sign up for the ad-free option if they wish to do so.
(Read more Amazon Prime stories.)
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