September has arrived, and with it comes one of the most highly anticipated events for Apple enthusiasts – the unveiling of the iPhone 15. CEO Tim Cook will present the livestream on September 12 at Apple Park in Cupertino, California. The event, codenamed ‘Wanderlust’, has already been teased with a promotional image featuring the Apple logo in a distinctive powder grey design. As always, Apple has kept its plans closely guarded, leaving fans to rely on leaks for any morsels of information. Nevertheless, here’s a roundup of everything we know about the fifteenth generation of this iconic smartphone brand.
Apple confirmed that the unveiling event will take place on Tuesday, September 12. The livestream will begin at 10am Pacific Time, as shown on a promo card on the Apple website. Although the promo doesn’t explicitly mention the new iPhone, it has been an annual tradition for Apple to release a new model around this time. The release date is expected to be less than two weeks after the event, according to an insider named Mark Gurman. He claims that the iPhone 15 will go on sale on September 22, which gives Apple about a week of sales in its fiscal fourth quarter.
In terms of models, Apple is speculated to introduce four versions of the iPhone 15: the standard model, iPhone 15 Plus, iPhone 15 Pro, and a potential variant known as the iPhone 15 Pro Max or ‘iPhone Ultra.’ Leaker Andrew O’Hara suggests that the top-end version may be renamed ‘iPhone Ultra.’ The ‘Pro’ models are expected to offer more power, enhanced capabilities, and a higher price tag. While certain features will be exclusive to the higher-end models, significant design changes will be applied across the entire iPhone 15 family.
The most significant update in three years, according to Gurman, will be the introduction of a new charging port called USB-C. This change is a result of an EU law that aims to establish a common charging standard and reduce electronic waste. Previously, iPhones used Apple’s proprietary Lightning port, but the EU law has forced Apple’s hand in transitioning to the universally used USB-C. Furthermore, the iPhone 15 is expected to support faster charging speeds, potentially reaching 35W compared to the iPhone 14’s 20W. This means that users may be able to fully charge their iPhone 15 in just one hour.
Leaked information and clues from dummy units suggest other modifications to the design. The iPhone 15 may feature curvier edges for a more ergonomic feel and titanium frames instead of stainless steel. The back of the phone could be covered in matte glass instead of polished glass, as observed by a YouTuber who obtained dummy units. These design changes may correlate with the Apple logo’s appearance in the promotional image.
While the screen size of the iPhone 15 is not expected to change significantly, Apple will reduce the border or ‘bezel’ surrounding the display. Gurman suggests that the border size will be 1.5 millimeters, down from the current iPhone’s 2.2 millimeters. Apple ultimately aspires to release an iPhone without any borders or cutouts for cameras or sensors, and the iPhone 15 is deemed a step toward that goal. Apple has already filed a patent for an all-glass phone, further fueling speculation about its long-term plans.
Reportedly, Dynamic Island, a feature introduced last year exclusively with the iPhone 14 Pro and Pro Max, may be available on all four iPhone 15 models. Dynamic Island refers to a pill-shaped notch at the top of the screen that conceals the front-facing camera while adjusting its size to display important alerts and notifications. This feature blurs the line between hardware and software.
The camera bump on the back of the iPhone 15 may be thicker, potentially accommodating more powerful image sensors, while the lenses may protrude further for improved zoom capabilities. O’Hara suggests that the highest-end iPhone 15 model, possibly named ‘iPhone Ultra,’ may include a periscope camera lens with 10x optical zoom. This would bring Apple in line with competitors like Samsung and Huawei, which already offer devices with this capability. Additionally, the iPhone 15 Pro and Max models are expected to be powered by the A17 Bionic chip, which will enhance performance, including AI capabilities and battery life.
In terms of pricing, Apple analyst Jeff Pu speculates that the two iPhone 15 Pro models will be more expensive than their predecessors due to significant hardware updates, such as the titanium frame and A17 Bionic chip. However, no exact prices have been revealed yet. Last year’s iPhone 14 Pro and Pro Max started at £1,099/$999 and £1,199/$1,099, respectively. Other analysts, like Tim Long from Barclays, anticipate price hikes for the higher-end models, while the standard and Plus models may remain similar to last year’s pricing. The iPhone 14’s standard model retailed for £799/$849, and the iPhone 14 Plus for £949/$899.
Apple CEO Tim Cook has hinted that this year’s models may be pricier. During an investor call in February, he expressed that people are willing to invest more for the best iPhone they can afford. With the imminent release of the iPhone 15, Apple fans worldwide are eagerly awaiting the chance to get their hands on this highly coveted device.
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