Google’s CEO, Sundar Pichai, recently discussed the potential dangers of AI deepfake content in an interview with CBS News’ “60 Minutes.” Pichai expressed concern about the societal harm that AI deepfakes can cause, stating that it keeps him up at night. While many people associate generative AI with ChatGPT, there are other programs available that have sparked a technological revolution. OpenAI, the parent company of ChatGPT, has introduced tools that have both benefits and risks. It is crucial to understand these tools in order to maximize their benefits and mitigate the negative effects they may have.
During the interview, Pichai warned that AI will make it easy to create fake videos of public figures. He explained that these videos could appear accurate, even though the individuals never actually said what is depicted in the videos. Pelley asked if Google was being responsible in releasing AI like this, to which Pichai responded that they are releasing it slowly and gathering user feedback to develop more safety measures.
Pichai also acknowledged that Google doesn’t always fully understand how its Bard AI operates. The program has taught itself languages, such as Bengali, without specific training. Pichai compared this lack of understanding to the way humans think, emphasizing that the “black box problem” exists for AI creators as well.
The risks associated with AI deepfakes are significant. Deepfake content involves using the likeness of individuals without their consent, leading to potential harm. While some deepfakes may be harmless and amusing, others can be used maliciously, such as inserting women’s faces into pornographic content without permission. The accessibility of generative AI tools like ChatGPT, DALL-E, and VALL-E makes it easy for anyone to create compelling content without needing advanced video-editing skills.
In conclusion, Sundar Pichai’s warning about the dangers of AI deepfakes highlights the need for a comprehensive understanding of generative AI tools. While we cannot reverse the rise of AI, it is essential to harness its capabilities for the benefit of humanity while also mitigating the associated risks. To learn more about artificial intelligence and other digital trends, visit Inquirer Tech.
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