Tucker Carlson, former Fox News host, has secured a lucrative advertising deal for his new Twitter show. The seven-figure agreement is with Public Square, a shopping app that positions itself as the go-to platform for conservatives fighting against environmental, social, and governance policies. The deal suggests that Carlson is leveraging his program to attract conservative-friendly advertisers who want a larger audience. Despite a decrease in viewers since its launch in June, Carlson’s show on Fox News generated $77.5 million in advertising revenue last year. Carlson left Fox News after the network settled a defamation lawsuit filed by Dominion Voting Systems for $787.5 million. On Twitter, Carlson has become more outspokenly conservative, which drew criticism when he hosted Andrew Tate, who has been accused of human trafficking and rape. Fox News issued a cease-and-desist letter to Carlson, as he is still under contract with the company until December 2024. The ads from Public Square are expected to begin appearing on Carlson’s show later this month. Public Square is preparing to go public through a merger with Colombier Acquisition Corp., offering up to $158.5 million in cash to the company. The new board of directors will include Public Square CEO Michael Seifert, Wall Street veteran Omeed Malik, former aide to Vice President Mike Pence Nick Ayers, and Peter Thiel ally Blake Masters. Malik’s investment firm, 1789 Capital, is planning to make an eight-figure investment in Carlson’s new media company by the end of the summer. Carlson and Neil Patel are reportedly seeking to raise hundreds of millions of dollars to fund the company. Omeed Malik has started fundraising for Florida Governor Ron DeSantis and Democrat Robert F. Kennedy Jr.’s potential presidential campaigns. Carlson played an early role in the 2024 presidential election by hosting the Family Leadership Summit in Iowa, where he interviewed six Republican presidential candidates. Rebekah Mercer, a billionaire Republican megadonor, has ties to both 1789 Capital and Carlson’s new media company, along with Blake Masters. The Mercer family has a history of supporting conservative causes and financed Breitbart. Rebekah Mercer was also an investor in social media platform Parler and served on the board of the now-defunct data company Cambridge Analytica.
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