Actor Samuel L. Jackson Urges Fellow Performers to Take Caution with AI

Samuel L. Jackson, the actor starring in Marvel’s “Secret Invasion,” has expressed his longstanding concerns about the use of artificial intelligence (AI) to create digital likenesses of Hollywood actors. In an interview with Rolling Stone, Jackson expressed surprise at the recent outrage over this technology, revealing that he had been “scanned” on set for George Lucas years ago. While it’s unclear whether Jackson specifically referred to AI or computer-generated imagery (CGI), he humorously speculated that Lucas wanted to preserve the appearances of older actors in “Episode I.” Jackson also noted that he has experienced similar emotions regarding his likeness being captured on Marvel film sets. He mentioned the scanning process for different costumes, especially after his de-aging experience in “Captain Marvel,” suggesting that studios have the ability to manipulate his image at any time. Jackson acknowledged the potential concerns surrounding AI and emphasized his practice of thoroughly reviewing contracts to avoid vague language that could enable studios to use his likeness after his death. He advised future actors to follow suit and scrutinize their contracts to protect their rights. Recently, “Secret Invasion” received backlash when fans discovered that the show’s opening credits were AI-generated. The series faced criticism amidst the ongoing Writers Guild of America strike, with concerns raised about the potential replacement of workers by AI.

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