The CEO of August, a tampon maker, faced backlash on social media for referring to customers as “menstruators” instead of women to promote gender inclusivity. Nadya Okamoto, a Harvard-educated CEO, appeared on CBS Mornings and discussed the importance of periods and the brand’s commitment to be gender-inclusive. However, her choice of language triggered criticism from those who felt it erased the word “women.” Social media users expressed their disapproval, accusing Okamoto of catering to a small population of trans and non-binary individuals. They compared her language to “The Handmaid’s Tale,” suggesting it perpetuated a dystopian society that oppressed women. Despite the controversy, Okamoto’s focus on period poverty and her nonprofit organization, Period, which provides menstrual products to women in need, have garnered recognition and acclaim. Okamoto co-founded August with Nick Jain, and the company’s website emphasizes its commitment to serving everyone who menstruates, regardless of gender, race, or socioeconomic background. In addition to their inclusive approach, August offers compostable pad wrappers and recently secured a deal for distribution in Target stores nationwide. The brand aims to provide affordable and sustainable period care options to its diverse customer base.
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