Google has recently introduced its AI-powered article summary feature on Search Labs. This exciting upgrade allows users to test the new capabilities of the renowned search engine. The purpose of this update is to save users time by providing concise summaries of long articles. As a result, it promises to significantly transform the search engine experience. Although there are several search engines available, Google remains the reigning king. Many rely on Google for in-depth research, staying updated with the latest news, and promoting their products and services. It is crucial to understand and leverage this upgrade to enhance your online experience. Contrary to popular belief, this addition is actually beneficial for SEO specialists. In this article, we will explore how the Google AI article summary feature works and its implications for users and online businesses.
To try the Google AI article summary feature, you need to have a Google Search Labs registration. Follow these steps on your computer:
1. Open your Chrome browser and sign in to your Google account, ensuring that Incognito mode is turned off.
2. Click on the New Tab button, and then click on the Labs icon represented by a beaker.
3. Select the Get Started button. If it’s not available, click on the Join Waitlist button and wait for your email notification.
If you prefer a mobile experience, you can register using your Android or iOS device. The steps are similar to the PC instructions, but you open the Google app instead of Chrome:
1. Open your Google app and sign in to your Google account.
2. Tap on the Labs icon.
3. Select the Get Started button. If it’s not available, click on the Join Waitlist button and wait for your email notification.
Once you are in Search Labs, you will find a list of experimental features. Choose the SGE while Browsing option, click on the I agree button, and then select the Try an Example button.
Now, let’s dive into how Google AI article summaries work. Google has been teasing this feature since April 2023. It compiles information from multiple articles to deliver quick search results. For instance, when you search for “What is Bitcoin?”, the Google AI article summary will appear at the top of the search results page. It provides a brief overview of the topic, including details such as its creator and how it functions. The summary also highlights complex terms, making it easier for users to understand them. For example, it may emphasize the term “Satoshi Nakamoto” and provide a brief description of him as the enigmatic Bitcoin founder through a pop-up window. The highlighted words are clickable links that direct users to third-party websites for additional information, and the search results below the AI-generated summary can still be accessed.
Now, the question arises: Does this upgrade render SEO obsolete? Many online businesses heavily rely on search engine optimization to increase their visibility and attract more potential customers. They create and publish a plethora of articles and online content to ensure their offerings are seen by users searching for specific topics. For example, an electric vehicle company would want to rank high on search results pages for the keyword “electric cars”. They achieve this by publishing articles related to electric vehicles that link back to their brand. This approach generates organic traffic as more people discover their website through Google.
However, there have been concerns that Google AI article summaries could render SEO ineffective. Some wondered, “If users can find what they need in the AI summary, why would they click on other websites?” Prominent SEO expert Neil Patel, reassuringly, believes that Google will not let that happen. He points out that the company earns a substantial $32.78 billion in revenue from network site ads. In simple terms, Google profits from companies paying to be promoted in search results. If traffic is diverted from their clients’ websites, Google’s stock price and revenue would suffer. Consequently, Google designed AI article summaries to improve the user experience while continuing to benefit businesses. Patel further believes that this new feature will make it easier to rank for long-tail phrases or keywords that consist of multiple terms. This is great news for those looking to promote specific aspects of a topic or business, as it can aid in launching new products or services and attracting more readers interested in niche subjects.
In conclusion, Google’s AI-powered article summaries have been launched to provide users with immediate access to information, eliminating the need to read through lengthy articles. This is also a positive development for search engine optimization as it enables experts to rank more easily for long-tail keywords. Consequently, small businesses now have a better chance of attracting online customers through their content. Although the new AI feature is currently available only on Search Labs, Google plans to implement it in its live service in the near future. Stay updated on the latest digital tips and trends by visiting Inquirer Tech.
Frequently Asked Questions about Google AI:
1. What are the latest Google AI upgrades?
Google has recently introduced AI-powered article summaries, which provide concise descriptions of search results. Additionally, the Google Lens app now has AI-enabled features that can identify skin conditions through photos.
2. What upcoming Google AI features should we expect?
Google is currently developing an AI tool for journalists, which will automate tasks such as creating headlines, allowing them to focus on delivering timely stories. Furthermore, Google is working with record labels to monetize AI-created songs, requiring payment for the use of an artist’s voice.
3. Is Google AI available to the public?
Google AI is accessible to everyone through a Search Labs registration. Alternatively, you can wait for Google to release these features for the general public, as they plan to implement them in their online search platform.
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