Breadcrumb Trail Links

Home >
Driving >
Driving by Numbers

Which Automakers Are Bouncing Back and Which Aren’t?

Published Oct 04, 2023 • Last updated 6 hours ago • 5 minute read

Remember normal? Normal used to mean conformity, the usual state of affairs. But since the spring of 2020, normal left the automotive industry behind and hasn’t returned. First, demand fell sharply, causing dealers to close their doors and factories to go quiet.

When new vehicle demand returned, inventory levels struggled due to supply constraints and shipping problems. Suddenly, everyone was talking about semiconductors instead of chips. The post-shutdown recovery, with improved margins and reduced incentives, quickly turned into a decline in global sales volume. Manufacturers and dealers were left in disarray, as consumers had to wait months for vehicles that used to be available in hours or minutes.

Learn more about the latest car models

However, 2023 has shown signs of recovery. Compared to last year, sales in the first half of 2022 increased by approximately 10%. But what does this really mean? 2022 and 2021 weren’t normal, and 2020 was definitely far from normal.

To assess which auto brands have bounced back and which are still struggling, we need to look even further back to 2019. By comparing the first-half sales of 2023 with 2019, we can see just how abnormal the current market is. We will exclude auto brands with monthly sales fewer than 500 vehicles to focus on brands that have a significant impact.

Automakers that have bounced back post-pandemic:

GMC – Sales up 21% – Increased by 1,400 sales per month compared to pre-pandemic 2019.

Porsche – Sales up 30% – Best-ever year in Canada in 2022, currently ahead of 2022’s pace by 10%.

Mitsubishi – Sales up 31% – Trending positively, especially with the Outlander SUV.

Lexus – Sales up 32% – Outselling Mercedes-Benz and BMW, close to catching Audi.

Chrysler – Sales up 75% – Revived with new minivans and without the overshadowing Grand Caravan.

Automakers that have not bounced back post-pandemic:

Nissan – Sales down 33% – Decline in Rogue sales affecting overall volume.

Acura – Sales down 36% – Lack of rebounded production affecting SUV sales.

Honda – Sales down 40% – Wild decline in sales volume in 2022, slow recovery in 2023.

Infiniti – Sales down 41% – Partial rebound in 2023 but still not reaching previous levels.

Dodge – Sales down 71% – Lack of vehicles in the lineup, significant decline from 2019.

Reference

Denial of responsibility! Vigour Times is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.