More Than Likes is a captivating series that explores the efforts of social media personalities who are making positive contributions to their communities.
The video opens with Casey Johnston, an Instagram instructor, performing dead-lifts with a barbell. As she effortlessly lifts a total weight of 205 pounds, an annotation appears in the corner, highlighting the everyday objects that weigh 25+ lbs, such as suitcases, coolers, and furniture.
Casey Johnston, 36, has built an online community that promotes the functional benefits of strength training while making it accessible to everyone. She believes that lifting weights is a way to take control of one’s body and improve overall well-being.
Unlike many fitness influencers who focus on achieving aesthetic goals, Casey Johnston, with her 34,000+ Instagram followers and 25,000+ newsletter subscribers, provides the tools to build a body that can function optimally in everyday life. Her sharp and insightful writing tackles various topics related to fitness, nutrition, and more.
According to Ms. Johnston, the mainstream fitness industry often promotes guilt and an obsession with pushing one’s limits. On the contrary, she believes that gym sessions should focus on building a foundational skill that is accessible to everyone, promoting a positive and inclusive approach to fitness.
Ms. Johnston’s emphasis on strength training goes beyond physical benefits. She believes that it can have a positive impact on one’s emotional and mental well-being, fostering a gratifying feedback loop that goes beyond societal expectations of appearance or attractiveness.
Prior to her fitness journey, Ms. Johnston experienced the negative effects of media pressure to conform to certain body ideals. Through weightlifting, she discovered a more balanced approach to exercise and nutrition, focusing on fueling her body for optimal performance. She stresses the importance of respecting individual choices and never judging those who prefer alternative forms of exercise.
By structuring her meals around her lifting routine and increasing her protein and carbohydrate intake, Ms. Johnston experienced a newfound strength and a holistic understanding of her body as a system. Her partner, Seamus McKiernan, highlights her constant focus on nourishment and functionality, creating a space where like-minded individuals can embrace sustainable fitness practices.
Choire Sicha, an editor and writer, attests to the transformative power of Ms. Johnston’s approach. After feeling the toll of sedentary work during the pandemic, he turned to her weightlifting guide for guidance. He appreciates her emphasis on inclusivity and functionality, going against the trends of social media aesthetics. Her philosophy resonates with those seeking an authentic and human-centered fitness journey.
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