Ja Rule has had an impressive career in rap music, earning him the title of one of the most successful rappers of all time. In a recent interview with Insider, the legendary rapper discussed his career and his new VIBES Concert Series, hinting at a studio album coming soon – his first in over a decade.
Ja Rule was the kingpin of rap music in the early 2000s, collaborating with R&B’s biggest songstresses of the time, including Christina Milian, Jennifer Lopez, and Ashanti. He scored three No.1 hits on the Billboard Hot 100 between 2000 and 2004 and had six more songs that peaked in the top 10. At the height of his success in 2005, Ja Rule made the unconventional decision to walk away from music and focus on other endeavors.
Since then, he has been busy with various ventures, including starring in movies, launching his own whiskey brand, and completing a course in entrepreneurship at Harvard Business School. Most recently, he founded ICONN Media, which includes a live-streaming entertainment marketplace and ICONN Live, a social media platform for creators. The app also broadcasts exclusive content such as Ja’s VIBES Concert Series.
The unique concert series features iconic artists performing their classic albums with a live band while telling the stories behind the music. Big Daddy Kane, Ghostface Killah, and Ja Rule himself are among those who have already been featured in the series. The concerts focus on showcasing classic albums, a rare feat in an industry where artists tend to stick to their hit records and catalog of hits.
Ja Rule revealed in the interview that he aims to keep the concerts real and intimate. During his entrance at the show, he even took a walk through the crowd to interact with the people, something he admits can’t be captured on bigger stages. The rapper also touched on his upcoming VIBES Concert with KRS-One, who will perform “Criminal Minded,” and his highly anticipated return to music.
He discussed his trademark style of collaborating with female singers, which he intended to create his own lane and set himself apart in the hip-hop industry. Ja Rule and Ashanti, who he collaborated with on four smash hits, had great chemistry, and their voices together created something special.
Ja Rule talked about the changing trends in hip-hop, with female artists now dominating the game. He expressed his admiration for artists like Lizzo and Coi Leray, who are setting themselves apart from the rest. He also hinted at a new album, stating that he’s a big timing person and that the time is coming up, so fans should “get ready.”
Finally, the rapper attributed the longevity and popularity of his old songs to their ability to take listeners back to a time and place – they were a soundtrack to important moments in their lives. For Ja Rule, it was a great moment in his life, but he looks at life in quarters and is now in his third quarter, enjoying everything that comes his way and feeling blessed.
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