NCT 127 — DISNEY+: Celebrating 100 Years of Disney Magic
Exactly a century ago today, the visionary brothers Walt and Roy Disney signed a groundbreaking contract with New York cartoon distributor Margaret Winkler, marking the birth of the Disney Brothers Cartoon Studio. Little did they know that this momentous meeting would lay the foundation for the global entertainment empire we now know as the Walt Disney Co. In his biography, “Walt Disney: The Triumph of the American Imagination,” Neal Gabler described how Walt Disney reshaped culture by bringing together various forms of entertainment under one corporate umbrella, including television programs, animated features, live-action films, documentaries, theme parks, books, comics, brand merchandising, and music.
Disney’s passion for storytelling, creativity, and innovation revolutionized the entertainment industry, leaving a trail of career-defining milestones. From the iconic “Steamboat Willie” in 1928, which introduced the world to Mickey Mouse and synchronized sound in animation, to the groundbreaking release of the first feature-length animated movie, “Snow White and the Seven Dwarfs,” in 1937—Disney continued to push boundaries. They ventured into live-action filmmaking with “Treasure Island” in 1950, and in 1955, Disneyland opened its doors, captivating 161,000 visitors in its first week. Pixar added another milestone in 1995 with the release of the first fully computer-animated feature film, “Toy Story.”
Music played an integral role in Disney’s success, as it set the tone for scenes and evoked emotional responses from viewers. This is why Disney’s productions continue to resonate with music-loving Filipinos. Songs like “A Dream is a Wish Your Heart Makes,” “Baby Mine,” “Go the Distance,” and “Let It Go” have become ingrained in the hearts of karaoke-loving Pinoys. Disney acknowledges the passion and knowledge Filipino fans have for their brands, with close to 100 percent reporting their familiarity with Disney, Marvel, Star Wars, and Pixar—a record-breaking percentage in Southeast Asia.
Vineet Puri, Vice President and General Manager of The Walt Disney Company SEA, explains how Disney has nurtured its connection with Filipino fans through music. By collaborating with local influencers and incorporating music in social campaigns, Disney creates anticipation for theatrical releases. For instance, a branded TikTok effect featuring “Part of Your World” generated 10 million impressions and over 167,000 engagements in just six days. Disney also released sing-along versions of films like “The Little Mermaid” to cater to the sustained demand.
Disney continues to uplift local talents through musical collaborations. They recognize the unique vocal talents of Filipino artists and the unparalleled Filipino pride that fosters the success of Disney soundtracks and remakes. Collaborations with artists like Lea Salonga, Janella Salvador, Morissette, Darren Espanto, and KZ Tandingan showcase the richness of Filipino talent.
To further nourish the connection with Filipino audiences, Disney launched Disney+ in the Philippines. This platform offers accessibility to a vast library of musical content, from beloved classics like “The Lion King” and “Beauty and the Beast” to the latest music documentaries featuring NCT 127 and BTS.
The success of Disney in the Philippines has been overwhelming, with movies like “The Little Mermaid” becoming the highest-grossing film in Southeast Asia. Filipinos can look forward to more musical titles in the coming years, including “Disney’s Wish,” the live-action remake of “Snow White,” and “Mufasa: The Lion King.” Additionally, Disney+ will feature exclusive content like “BTS Monuments: Beyond the Star,” a docu-series that delves into the remarkable journey of BTS.
With a century of Disney magic behind them and an unwavering commitment to storytelling, music, and innovation, Disney’s future in the Philippines is brighter than ever. Filipino fans can expect more enchanting experiences and unforgettable musical moments that will inspire hope and wonder for generations to come.
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