In this photo illustration, the Threads logo by META is displayed on a smartphone with Twitter logo in the background. Threads is the new social network from Meta Platforms which was launched on the 5th of July 2023.
Omar Marques | Lightrocket | Getty Images
Meta’s Twitter clone called Threads, which launched last month and quickly shot up the app rankings, is starting to roll out on the web, giving users access from their PCs. The site, Threads.net, is not live for everyone yet and may still just show a link to download the mobile app.
A Meta spokesperson stated that the company will be gradually releasing the web version of Threads to the general public over the next few days.
The company also announced plans to improve the web version of Threads to resemble the mobile app in the coming weeks.
Although Threads initially gained popularity upon its launch in July, its growth and user engagement declined in the following week due to its limitations. In response, Meta CEO Mark Zuckerberg confirmed in early August that they were working on a web version of Threads and a search function to enhance the app’s appeal.
Prior to these updates, advertisers and influencers expressed the need for additional features on Threads, such as a search tool and desktop access, in order for it to compete with X (formerly known as Twitter). X’s influencers and power users frequently rely on the desktop version for posting and content sharing throughout the day.
In the meantime, X has been introducing brand safety tools to regain the trust of advertisers, addressing concerns over rising hate speech and racist content since Tesla CEO Elon Musk assumed control of X in October.
Despite Meta CEO Zuckerberg’s optimism about Threads, the company does not plan to monetize the app until it has established a stronger presence.
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