In 2015, Microsoft ceased the practice of publicly sharing Xbox sales numbers, making it a point of discussion at the Wells Fargo 2023 TMT Summit this week. Xbox CFO Tim Stuart explained that Microsoft has opted not to disclose these figures because they don’t offer a comprehensive view of the overall performance of the Xbox brand. He further emphasized that the success of Xbox is better measured by the number of customers it attracts and the revenue generated by the brand. Additionally, Stuart expressed that Xbox has expanded beyond being solely a console and now encompasses content and services as well.
This departure from traditional sales figures is a stark contrast to its console competitors, Sony and Nintendo, who report hardware sales numbers on a quarterly basis. While this decision may seem puzzling to some, Stuart and Microsoft are looking beyond the traditional boundaries of console sales. As the company’s focus shifts towards reaching more consumers and enticing Xbox users to invest more in the platform, they are exploring additional avenues for engagement, from diverse purchasing options to expanding their reach in non-traditional markets such as Africa, India, and Southeast Asia.
With the recent acquisition of gaming giant Activision Blizzard, Microsoft is now looking to leverage its mobile game franchises to make a substantial impact in the mobile gaming sector. Furthermore, Stuart hinted at Microsoft’s ambitions to bring Game Pass to PlayStation and Nintendo devices, while also expressing optimism about the potential impacts of AI on the future of the gaming industry.
Are you surprised by Microsoft’s decision to halt the public disclosure of Xbox sales figures? How do you think this will affect the gaming industry going forward? Tell us what you think in the comments below! And remember, you need a javascript enabled browser to watch videos.
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