Nearly a decade after Facebook acquired WhatsApp for a whopping $19 billion, the messaging app is still struggling to generate significant revenue. Unlike Instagram, which has successfully integrated ads into its platform, WhatsApp remains ad-free. However, Meta, the parent company of Facebook, is determined to make WhatsApp a lucrative asset. Mark Zuckerberg has repeatedly emphasized the app’s potential to grow and expand. To achieve this, WhatsApp aims to attract more large businesses worldwide to use the platform for customer communication. Companies pay a fee ranging from a half-cent to 15 cents per conversation, depending on the type of chat and location. The popularity of WhatsApp is undeniable, with over 2 billion users relying on the app for communication. In countries like India and Brazil, businesses actively engage with customers through WhatsApp. While WhatsApp’s revenue remains undisclosed, estimates place it between $500 million to $1 billion, only a fraction of Meta’s total sales. However, Meta has been exploring various strategies to monetize WhatsApp, including click-to-message ads and the introduction of new features like WhatsApp Channels. The goal is to tap into WhatsApp’s massive user base to contribute significantly to Meta’s bottom line.
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