Rutherford Hall, a critical communications strategist, shares some exciting news with Stephen via WhatsApp- they’ve landed a contract with TickyTacky, one of the UK’s biggest housebuilders. Despite being worried about the state of the market and evolving political policies, TickyTacky is mainly concerned about political pressure for more housebuilding. However, Hall clarifies that housebuilders are not interested in building more homes but want to sell them at healthy margins. They want people to stop blaming them for not building more and start blaming the politicians instead, while also offering subsidies to help people afford their homes.
In an email to DanSmith, TickyTacky’s team, Hall presents a five-point plan that could increase output by 60% if adopted in full, including planning reform and mandatory targets. Hall also proposes a need for recognition that development may take time due to other conditions being in place, like local infrastructure, realistic expectations on the number of margin-eroding social housing units, and rising property prices. Hall suggests that until the key goal of building more homes is met, government support is needed for people priced out of the market by short supply.
Hall reaches out to [email protected], sharing talking points for their policy and manifesto thinking. TickyTacky’s five-point plan is presented as a solution to increase output by 60% if adopted in full. However, Hall notes that these measures will take a long time to come into effect, suggesting a need to accelerate measures that can have a more rapid impact on the market, such as financial support for young families and first-time buyers trying to take their first step on the ladder. Hall points out that extending equity loans under the Help to Buy scheme to support those who cannot afford to buy the houses already on offer is also worth considering.
In another WhatsApp message to DanSmith, Hall notes the progress being made but mentions the government’s push for more affordable housing. Hall suggests a soundbite for DanSmith for his appearance on the Today programme- “For us, every house built and sold is someone’s dream being fulfilled. That is our purpose. The more houses we can build, the more dreams we can fulfil. We just need the government to work with us to build those dreams.”
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