Netflix has recently released a new movie, Pain Hustlers, which further explores a lesser-known aspect of the opioid crisis in the United States. This comes after the success of the Peabody-winning miniseries Dopesick and the recent release of Painkiller, both of which focused on the involvement of the Sackler family and Purdue Pharma in the opioid epidemic.
Starring Chris Evans and Emily Blunt, Pain Hustlers follows the story of two employees at a fictional pharmaceutical company who resort to unethical practices to promote a dangerously addictive drug. As they get entangled in a criminal conspiracy, they find themselves in over their heads.
Pain Hustlers is based on a journalistic account of opioid profiteering
The screenplay for the movie was written by Wells Tower, but its storyline draws heavily from The Pain Hustlers, an exposé by Evan Hughes that was published in the New York Times in 2018.
The article detailed the strategies employed by the pharmaceutical company Insys Therapeutics to promote its highly addictive fentanyl-based painkiller Subsys. These techniques included employing attractive and charismatic sales reps and using a “speaker program” that was actually a front for bribery, in which doctors were paid to recommend the drug to other prescribers.
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