Emily and Alex Wenner, the owners of Lasting Joy Brewery in Tivoli, had the brilliant idea of creating a beer taproom that would attract more than just beer enthusiasts. This inspiration came to them after a mishap during a visit to another brewery, where Alex blended in with the crowd of bearded white men and went unrecognized by his own wife. Determined to create a unique and inclusive space, the couple purchased 30 acres of farmland in the Tivoli area and hired a New York City design studio, Auver, to transform a metal barn into a stunning brewing space and tasting room.
Emily described how the brewery industry often lacks the attention to detail and aesthetics that they wanted to incorporate into their own establishment. With years of brewing experience under his belt, Alex wanted to create an environment that truly reflected the care and passion that goes into crafting great beer. The Wenners also wanted to challenge the norm by offering a variety of drink options beyond beer. Their menu now includes cocktails, wine, cider, and non-alcoholic beverages, sourced from local distilleries and producers. Plus, the architectural beauty of their taproom alone is worth the visit.
The taproom, located in the renovated black metal barn, features a glass box design with pre-rusted steel cladding. Inside, visitors are greeted by a stunning interior ceiling adorned with eye-catching glulam beams. The bar serves as the centerpiece of the space, surrounded by glass walls that invite the eye to wander outside. The Wenners took inspiration from wineries, hotels, and restaurants, incorporating elements from these industries to create an inviting and luxurious atmosphere. They even made sure to include changing tables in both the women’s and men’s restrooms, showcasing their commitment to inclusivity and convenience.
For the Wenners, their ultimate joy comes from seeing people enjoy their beer. But what excites them even more is when someone who doesn’t typically drink beer chooses to share the experience with a mocktail. This emphasis on hospitality is what sets Lasting Joy Brewery apart.
In addition to Lasting Joy Brewery, there are several other stunning taprooms to explore in the Hudson Valley. Drowned Lands in Orange County offers a dreamy and elegant space filled with plants, housed inside a former reform school for boys. Equilibrium in Middletown features a Scandi-influenced taproom with seating arranged around a central bar beneath a hexagonal skylight. Arrowood in Ulster County expanded its rustic tasting room to include a sweeping walnut bar, botanical art, and a large beer pavilion. West Kill Supply in Kingston has a hip cabin vibe with a bench made from locally sourced pine and a sizable yard with a food truck. Upward in Sullivan County boasts a spacious taproom on 120 acres of land, designed with a unique blend of Catskill and Bavarian aesthetics.
In conclusion, the Wenners’ innovative and inclusive approach to their beer taproom sets them apart in the industry. By creating a visually stunning space and offering a diverse range of drink options, Lasting Joy Brewery appeals to a wider audience and elevates the concept of a traditional taproom. With their commitment to hospitality and attention to detail, the Wenners have truly created a lasting joy for beer enthusiasts and non-beer drinkers alike.
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