According to Meta, Instagram serves as a hub for billions of people globally, enabling them to connect through visuals. With Threads, Meta aims to build upon Instagram’s strengths and expand into the realm of text, creating a positive and imaginative space for expressing ideas.
Threads, in its initial form, bears striking resemblances to its competitor Twitter. As a microblogging platform from Meta, it allows users to share updates up to 500 characters long, along with links, photos, and videos up to five minutes in duration. Users can engage with threads by liking, reposting, replying, or quoting.
Users can seamlessly log in to Threads using their existing Instagram accounts, and are encouraged to follow the celebrities, creators, and friends they already follow on Instagram.
Meta has plans to introduce additional features to Threads, such as enhanced recommendations and an advanced search function to facilitate real-time discovery of new creators, topics, and trends.
This move puts pressure on Twitter, which has struggled to convert its users into paying subscribers through its offering, Twitter Blue, led by Mr. Musk.
However, concerns about data privacy have arisen with Meta’s new platform. It has come to light that Threads has the potential to collect personal data, including information related to health, finance, location, search history, and browsing history.
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