Discover the enchanting taste of experience points with Coca-Cola Ultimate, a limited-time offering that will captivate your palate. Starting June 12, gamers can indulge in this extraordinary beverage, available in regular and zero-sugar variations in American and Canadian stores. However, other countries will only have access to the zero-sugar option, making it a unique and exclusive experience.
Coca-Cola Ultimate has generated significant excitement through its abstract flavor concept, challenging us to delve deeper into its essence. To truly understand this intriguing concoction, one must partake in its deliciousness. Additionally, this innovative drink holds special surprises for League of Legends players who scan its QR code, making the experience even more enticing. Let’s explore the fascinating world of Coca-Cola Ultimate and uncover the insights shared by the beverage brand’s executives.
You might be wondering why Coca-Cola decided to release a “gaming flavor” like this. Well, during the Redburn CEO conference in November 2022, CEO James Quincey shed light on the company’s long-term strategy. Rather than making Coca-Cola Ultimate a permanent product, it serves as a catalyst to generate buzz around their core offerings. Quincey emphasized the engagement and interest resulting from unique flavors, surpassing the impact of traditional options like vanilla Coke. This bold move aims to captivate the elusive Gen Z market, primarily composed of avid video game enthusiasts. And it seems to be working, as Coca-Cola’s market witnessed growth across all geographic regions with the recruitment and engagement of Gen Z players.
Coca-Cola Ultimate isn’t the first venture into abstract flavors for the company. Their Creations platform delivered an array of unconventional combinations around a year and a half ago. These included the celestial-inspired Starlight, the dream-infused Dreamworld, and the pixel-enriched Byte. Additionally, Coca-Cola introduced beverages inspired by renowned artists Marshmello and Rosalia, showcasing their commitment to innovation and creativity.
So, what does Ultimate truly taste like? Oana Vlad, senior director of global strategy at Coca-Cola, keeps us guessing. She tantalizingly assures that Coca-Cola Ultimate retains the quintessential Coke flavor while adding a unique twist, which accounts for approximately 10% to 15% of the taste profile. This mysterious blend aims to evoke the essence of “experience points,” tying it directly to League of Legends gameplay.
But it doesn’t stop there. Coca-Cola Ultimate presents exciting promotions for dedicated League of Legends players. The striking design of the cans, adorned with gold and black tones with hints of blue inspired by hextech crystals, pays homage to the magical stones found in Piltover City, as seen in the acclaimed Netflix series Arcane. Each can features a QR code that unlocks access to the Coca-Cola Creations Hub, an online space filled with digital experiences linked to the Ultimate flavor.
For instance, at the time of writing, the Coca-Cola Creations Hub offers a League-themed Instagram filter, and soon, an Instagram filter will transform users into cinematic gaming heroes. Furthermore, League of Legends players can participate in limited-time quests within the game, unlocking special emotes related to Coca-Cola Ultimate until July 18. These enticing bonuses enhance the overall experience for gamers and solidify Coca-Cola’s commitment to the gaming community.
Coca-Cola Ultimate will be available in the United States, Canada, Latin America, South Korea, Africa, and China. However, only the United States and Canada will offer both regular and zero-sugar variants. If you want to embark on this extraordinary taste adventure, make sure to grab a can while it lasts.
In summary, Coca-Cola Ultimate promises a unique and immersive experience by bringing the taste of “experience points” to gamers worldwide, albeit for a limited time. The exact duration of availability remains undisclosed, adding to the intrigue. Don’t miss the opportunity to discover the enigmatic flavor firsthand and enjoy the in-game rewards for League of Legends enthusiasts. While anticipating the release of Coca-Cola Ultimate, be sure to explore the latest technological trends and gaming insights by reading Inquirer Tech articles. Subscribe now to stay ahead of the curve and unlock a world of knowledge.
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