Meet the Man Making a Living as a Private Jet Broker
Meet Steve Varsano, the founder of The Jet Business, a London showroom for private jets. With a career spanning many years, Steve has successfully sold around 500 private jets, including some with price tags as high as £82 million ($100 million).
Steve gives a glimpse into his profession through his TikTok account, where he shares a day in his life. The video, showcasing his 6am starts, 9pm finishes, and back-to-back meetings, has garnered over 16 million views, indicating the fascination of users with this highly lucrative industry.
However, in an interview with MailOnline Travel, Steve reveals that the private jet industry is often misunderstood. One of the biggest misconceptions is that people assume everyone using private jets is simply indulging in luxury leisure activities. Steve emphasizes that, in reality, these jets are mostly used by companies for business purposes, such as visiting branches, factories, or attending board meetings. Surprisingly, Steve mentions that “75 per cent of all jets are occupied by middle management people.”
Furthermore, Steve dispels the image of private jets as opulent, spacious Boeing aircraft. He explains that most private jets are small and lack basic amenities like bathrooms. To buy a relatively affordable private jet, one would need a budget of about £2.5 million ($3 million), which would only accommodate four people. Steve humorously compares the interior space to that of a minivan.
For those seeking the ultimate luxury, Steve mentions top-of-the-line private jets such as the Falcon 8X (£49 million/$60 million), the Bombardier Global 7500 (£61 million/$75 million), and the Gulf Stream G700 (£65 million/$80 million). However, the true pinnacle of luxury lies in the Boeing or Airbus private jets, which can reach a staggering £163 million ($200 million), depending on the model.
While Steve doesn’t disclose his yearly income, he states that he earns a substantial living, comparable to his clients. He considers his clients to be the biggest perk of his job, consisting of successful corporate executives, celebrities, and even governments. Meeting influential individuals from various sectors and countries is what he truly enjoys.
Steve’s team conducts background checks on new clients to ensure they are not on any undesirable lists and assess their existing private jet ownership. Once at his showroom, clients can experience a virtual walkthrough of the aircraft they are considering purchasing on a giant video wall.
Interestingly, Steve sometimes advises against buying private jets, as they come with high costs and constant expenses. Steve highlights the importance of regular use to justify owning an aircraft, suggesting that it may not be a wise investment if it remains idle.
Despite the demanding nature of the industry, Steve remains unfazed. He confesses that he works tirelessly, even during holidays, as he loves what he does. For him, it’s just a normal day.
Image credits: The Jet Business
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