Step into the unassuming exterior of Mendel Goldberg Fabrics on the Lower East Side of Manhattan, and you’ll find yourself surrounded by a stunning assortment of fabrics. From floor-to-ceiling shelves, you’ll discover a wide array of fine cottons, silks, satins, taffetas, lace, and opulent materials like metallic brocade and silk satin jacquard. These fabrics are adorned with gold thread, Swarovski crystals, and intricate designs like Chanel-style wool bouclé. The luxurious textures and vibrant colors of these fabrics are truly captivating.
Despite not having a background in sewing or a family history in the industry, I found myself entranced by the world of bespoke clothing and the fabrics used by designers when I stumbled upon Mendel Goldberg on Hester Street. The shop felt like a psychedelic dreamscape, and I found myself coveting everything within its walls.
Presiding over the shop is Alice Goldberg, the fourth generation of her family to run Mendel Goldberg since her great-grandfather founded it. Alongside her longtime aide-de-camp Luis Ortega, Alice has witnessed some remarkable shopping experiences, such as when a group of Saudi princesses went on a buying spree and when seven bridesmaids found the perfect beaded sky blue tulle for their dresses.
Costume designers, including John Glaser, who worked on Netflix’s “Bridgerton,” are also frequent customers of Mendel Goldberg. Glaser praises the shop for its unique fabrics, such as richly embroidered and beaded materials. He specifically mentions using Mendel Goldberg’s fabrics for Regency-era costumes, including a sheer white frock made of laser-cut silk chiffon and a pale blue silk jacquard dress reminiscent of 18th-century wallpaper.
As I observe Alice Goldberg draping ivory gazar fabric on a bride-to-be, it becomes apparent that Mendel Goldberg is a treasure trove for those in search of the perfect fabric. Even Tsigie White, the costume designer for the TV series “Power Book III: Raising Kanan,” is captivated by a piece of gold material adorned with glittering paillettes, certain it would fit the show. She describes Mendel Goldberg as a hidden gem recommended by a friend and a great discovery for her.
Alice’s knowledge of her stock is impeccable. The shop’s website is extensively detailed, with accurate descriptions of the fabrics and images of them draped on mannequins. Customers from all over the country and abroad can even browse the fabrics via Zoom or FaceTime, ensuring that every purchase is made with confidence and excitement.
Mendel Goldberg’s journey from a humble pushcart on the Lower East Side to its present-day location reflects the remarkable growth of the business. Mendel Goldberg started in 1890, and now occupies a five-floor building, with apartments occupying the upper four stories. The basement serves as a stockroom. With each passing generation, the business has flourished, and Alice is proud to continue her family’s legacy.
Alice’s path to joining the family business was unexpected. When her mother fell ill, her father implored her to come to the store. Little did she know that stepping into the shop would mark the beginning of a lifelong commitment. Her first assignment took her to Europe, where she impressed Swiss fabric companies with her taste and style. Her request for credit was granted, and she now travels to Italy, Switzerland, and France twice a year to source beautiful fabrics.
But it’s not just the sumptuous fabrics that attract connoisseurs to Mendel Goldberg. Alice Goldberg herself is a key factor in the shop’s success. With a remarkable track record of never having a return, Alice’s expertise and eye for quality are unmatched. She understands the importance of indulging in fantasy and suggests lining a navy blue French wool bouclé winter coat with printed cashmere, proving that embracing luxury and elegance is always worth it.
In the world of fabric and design, Mendel Goldberg and the visionary Alice Goldberg are a true delight. Their commitment to offering unique, high-quality fabrics and providing exceptional customer service sets them apart from the rest. Whether you’re a costume designer, a fashion enthusiast, or simply someone looking for the perfect fabric for a special project, Mendel Goldberg is a haven waiting to be discovered.
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