Amidst the news round-up by the Associated Press that covered the impeachment inquiry into President Biden and the potential government shutdown, an interesting report caught our attention. It appears that the Oscar Meyer brand is once again altering the name of its famous meat vehicle.
Merely four months ago, the Wienermobile underwent a name transformation to become the Frankmobile. However, succumbing to pressure from the Hotdoggers—the drivers of the legendary vehicle who were discontented with the change—Oscar Meyer has decided to revert its name back to Wienermobile.
Let’s unleash the bun puns! Such as, the Frankmobile failed to meet expectations. The drivers didn’t relish the new name.
Oscar Meyer, a subsidiary of The Kraft Heinz Company, announced in May that this renaming was part of a campaign to pay homage to the brand’s 100% beef franks and introduce a new recipe. According to Meyer, customers would experience a “more balanced flavor profile and an iconic beefy taste that is more scrumptious than ever.”
Apparently, the company was hesitant to let the matter rest during that time. However, it turned out to be a mistake. This week, without providing specific reasons, Oscar Meyer claimed that they “missed” the reference to Wiener. Nevertheless, some individuals echo the sentiment made famous by Clark Gable to Vivien Leigh in “Gone With The Wind”: “Frankly, my dear, I don’t give a damn.”
Perhaps this change was just a publicity stunt, similar to the short-lived and bumpy saga of the “Voltswagen” name change.
The original Wienermobile originated in 1936 when Carl Mayer shared a novel marketing idea with his Uncle Oscar. This concept materialized into a literal marketing vehicle for the company. The original design of the Wienermobile featured an open cockpit and was exclusively driven in Chicago.
Today, Oscar Mayer proudly owns six of these 23-foot-long motorized sausages positioned across the United States. The custom-made fiberglass hot dog sits atop a lightly toasted fiberglass bun, situated on a converted Chevrolet chassis powered by a 300-horsepower Vortec V8 engine. The vehicle was meticulously crafted by the General Body Company of Chicago.
Although there were once rumors of a Tums-mobile being built as a chase car for the Wienermobile, that idea never materialized. It remained on the back burner.
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