In a memorable moment during the Champions League final, Manchester City midfielder John Stones found himself in an unexpected situation. His shirt ripped during an altercation with Robin Gosens from Inter Milan, revealing not only his bare chest but also a freshly shaved armpit. This incident sparked a discussion on social media and online forums about men shaving their armpits.
According to hair historian Rachael Gibson, body hair removal is not uncommon among male athletes, particularly in sports like swimming, cycling, and athletics. Shaving helps reduce friction, improve speed, and maintain hygiene. Notable footballers like Cristiano Ronaldo and Mo Salah have been known to wax or shave their bodies, making it surprising that armpit hair is still seen as a symbol of masculinity.
Statistics show that body hair removal, including underarm hair, is prevalent among both men and women in the UK. Mintel’s research reveals that 55% of UK consumers removed body hair from their underarms in the past year, with women contributing more to this number. The popularity of male hair removal has been steadily increasing, with about 68% of men trimming their armpit hair for aesthetic or practical reasons.
The trend of male hair removal can be attributed partly to the influence of celebrities like David Beckham, who popularized metrosexuality. The grooming industry has responded to this trend by introducing a range of products and gadgets specifically designed for body hair trimming. Some men even opt for laser hair removal. However, women’s body hair, particularly underarm hair, remains an area of contention. When it comes to women’s choices regarding shaving, it is now viewed as an expression of both carefree mindset and personal freedom.
Fashion marketing and beauty brands have also noticed this shift in attitudes. Adidas featured a dancer with hairy armpits in their promotional photos, while Asos used a model with visible armpit hair. Some beauty brands, like Billie, embrace the natural body hair they want you to remove using their products.
The history of body hair removal dates back centuries and varies across cultures. Native Americans used shells or rock tools for hair removal, while Egyptians shaved their heads to combat lice. Practicality and hygiene were often driving factors behind these practices.
In the case of John Stones’ shaved armpit, it was likely a last-minute decision prompted by the heat in Istanbul. The entire team may have followed suit, although their armpits were not visible. This incident serves as a reminder of the evolving attitudes towards body hair and the choices individuals make in grooming and personal expression.
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