Reaching the Women’s World Cup final on Sunday is a monumental achievement for England, according to Lauren Cochrane. However, the team has also made an important impact on summer fashion by popularizing the ponytail hairstyle. When Alessia Russo scored a goal on Wednesday against Australia, the team celebrated with swinging ponytails. From Russo herself to fellow scorers Lauren Hemp and Ella Toone, as well as Chloe Kelly, Georgia Stanway, Alex Greenwood, and Rachel Daly, the ponytail trend took center stage. While the ponytail is primarily a practical choice for keeping hair away from the face during sports, it has surpassed buns and shorter styles as the go-to hairstyle for this tournament.
The fact that the ponytail is a favorite among busy women worldwide has helped viewers identify with the players. Jacqueline Kilikita, the acting beauty director of Refinery29, defines the ponytail as a feminist symbol. It represents power, confidence, and the ability to tackle tasks in style. The England team isn’t the only source of inspiration for the ponytail trend this summer. Margot Robbie’s portrayal of Barbie with a high ponytail has also influenced others to adopt the look. TikTok has seen over 132 million views of videos using the hashtag #barbieponytail, and Pinterest has reported a 190% increase in searches for “Barbie ponytail” from January to April.
The fusion of sports and Barbie, symbolized by a blond ponytail, has created a satisfying unity according to hairstylist and trend forecaster Tom Smith. Previously associated primarily with Caucasian hair, the ponytail trend has been embraced by women of color this summer. Black women on TikTok have gone viral with their unique interpretations of the Barbie ponytail. Even in the England squad, star striker Lauren James, with her textured hair, opts for a ponytail style.
The popularity of the ponytail continues to rise, appealing to those who prefer low-maintenance yet stylish hairstyles. Tina Farey, the editorial director of Rush, a hair and beauty company, describes it as a chic and classy option that requires little to no styling. Ponytails have a rich history, dating back to ancient Greece and being adopted by soldiers in the 18th century, French film star Brigitte Bardot in the 1960s, and pop icons Janet Jackson and Madonna in the 1990s.
Kilikita believes the recent ponytail revival is part of a broader trend of nostalgia in hairstyles. As she shares her personal association of ponytails with school days, she reveals that it has overtaken the messy 90s bun as the ultimate summer hairstyle. To achieve a ponytail similar to those of the England team, Smith suggests using slightly unwashed hair and adding dry shampoo for volume. He also recommends a two-stage process where the hair above the crown is tied in a ponytail first, followed by the remaining hair. This technique adds extra volume and prevents the ponytail from looking flat against the scalp.
As for the England team, Kilikita speculates on their secret to keeping their ponytails intact. She believes it involves using high-quality hair elastics or hair bungees, which are professional hair ties favored by top hairstylists. Additionally, a large paddle brush and plenty of gel are likely used to maintain the sleek look.
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