Oct 1, 2023; East Rutherford, New Jersey, USA; Taylor Swift, a guest of Kansas City Chiefs tight end Travis Kelce (87), cheers during the game at MetLife Stadium. Also in the picture are Blake Lively, Ryan Reynolds, and Hugh Jackman.
Mandatory Credit: Robert Deutsch-USA TODAY Sports
Pop megastar Taylor Swift made her way to New Jersey on Sunday night to witness Travis Kelce and his Kansas City Chiefs battle it out with the New York Jets. Speculations about their relationship have led to a surge in ticket sales and television viewership for the National Football League (NFL). NBC’s cameras captured Swift in a luxury box surrounded by fellow celebrities such as Hollywood actors Ryan Reynolds, Hugh Jackman, and Blake Lively. As the Chiefs scored their first touchdown, with running back Isaiah Pacheco crossing the goal line instead of Kelce, Swift was seen celebrating in the suite. Contrary to her previous appearance, where she sported a red-and-white Chiefs jacket for the game against the Chicago Bears in Missouri, Swift opted for a black top and leather jacket in the Jets’ home stadium, adding a sense of intrigue. A video of her arrival was posted on Instagram by NFL reporter Diana Russini.
Swift’s presence not only fuels ongoing rumors about her relationship with Kelce but also brings a marketing boon to the NFL. The Jets experienced a significant surge in ticket sales after her appearance at the Chiefs’ last game, with sales for a single day more than doubling the previous record for the season, according to StubHub, a ticket resale platform. Sunday’s game became the second-highest selling game of the NFL season, right after the season opener. The cheapest nosebleed seat tickets for the game in East Rutherford, New Jersey, were priced at $81, while resale tickets at the lower level reached close to $9,000. Swift, 33, has been selling out football stadiums across the United States during the domestic leg of her international Eras Tour. Her three sellout shows at MetLife Stadium in May attracted over 200,000 fans. Last week, Swift surprised her devoted fanbase, known as “Swifties,” when she appeared in Kelce’s suite during the Chiefs’ home game in Kansas City. Promotional ads for her upcoming Eras concert film, set to release in theaters next month, aired on NBC ahead of the game broadcast. Gambling sites even offered various Swift-themed bets before kickoff, including one called the “FriENDZONE,” where FanDuel users could bet against Kelce scoring a touchdown. Sunday Night Football on NBC published a promotional video on X with Swift’s song “Welcome to New York” playing in the background and the caption, “Taylor Made for Sunday Night.” Swift’s presence at the Chiefs’ game on September 24 resulted in a 63% increase in viewership among women ages 18-49, the demographic that makes up a significant portion of her fanbase. Speculation about the nature of their relationship remains, as Kelce chose to play coy when asked about it on a podcast with his brother, Jason, who plays for the Philadelphia Eagles.
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