TALA By Kyla, led by 22-year-old Kyla Cañete, has managed to captivate its generation with its unique and thematic jewelry collections. The brand recently opened its second flagship store at SM Molino, marking its first physical store under an SM property. The store quickly attracted a large number of customers, mostly women, who couldn’t wait to try on accessories like rings, necklaces, and lockets.
With a massive online following of 2 million Facebook followers and 800,000 Instagram followers, TALA By Kyla has become a sought-after brand among younger audiences. The transition from e-commerce to a physical location has only strengthened the brand’s influence. Not only do their collections consistently sell out online, but customers also flock to their stores to grab their favorite pieces.
According to a 2023 report by trend forecasting firm WGSN, the retail industry, which was impacted by the pandemic, is expected to experience a resurgence in consumption. Savvy consumers are making decisions and purchases that enhance their lives, whether it’s finding a balance between quality and price or indulging in luxury shopping experiences. TALA By Kyla is well-equipped to cater to these evolving consumer behaviors.
So how does TALA By Kyla manage to captivate its buyers and turn them into advocates? The brand’s success lies in its founder’s vision and understanding of her target audience. Kyla Cañete focuses on creating hyperfocused collections that resonate with pop culture. Each collection consists of accessories in various sizes and styles, and they consistently sell out because they go beyond aesthetics.
TALA By Kyla’s value is found in its narrative and emotional triggers. Whether it’s paying homage to a TV show or capturing a familiar romantic moment for a specific generation, the brand transforms these emotions into physical jewelry. Each piece becomes a conduit for expressing and displaying those feelings in a meaningful way.
Kyla explains, “Our designs are inspired by people and their stories. We take the concept and its meaning, brainstorm how to appeal to our core fans, and stay true to our aesthetic.” While not every collection may appeal to every fan, there will always be something that resonates with someone, leading them to become a customer and share their latest purchase on social media platforms like TikTok and Instagram. This strategy has propelled TALA By Kyla’s consistent success.
Despite the fast-paced nature of pop culture, TALA By Kyla continues to grow and lead the conversation in its market. Trendspotting is important, but it comes after the inspiration. The brand’s priority is always the story behind each collection. That’s what sets them apart and makes them unique.
As the allure of TALA By Kyla spreads across the Philippine accessory landscape, Kyla Cañete invites everyone to be part of their journey. Each collection is designed with a specific audience in mind, and customers choose their products because they genuinely connect with them. That’s what makes TALA By Kyla happy and keeps them motivated to captivate and attract new customers.
(Tags: TALA By Kyla, Kyla Cañete, jewelry brand, flagship store, SM Molino, accessories, pop culture, emotional triggers, unique designs, narrative, target audience, success, social media, TikTok, Instagram)
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