Shoppers Disappointed with HiSmile, the Teeth Whitening Brand Endorsed by Kim Kardashian on TikTok: Negative Reviews Highlight Ineffectiveness and Delivery Issues
As far as global marketing campaigns go, enlisting Kim Kardashian to generate a TikTok sensation is a major success. HiSmile, an Australian teeth whitening brand often referred to as ‘purple shampoo for teeth’, made waves by featuring the US reality star in a video on its own TikTok page earlier this year. The video reached …