How Red Lobster’s Affordable Endless Shrimp Deal Impacted Its Bottom Line
Red Lobster’s “Ultimate Endless Shrimp” promotion became a permanent feature on the menu, aiming to drive foot traffic during slower months and offering diners the option to order an endless amount of shrimp-based dishes. But, despite popular demand, Red Lobster struggled to turn a profit, causing a downturn for its owner, Thai Union. This led …