Livestream shopping has become a booming industry in the US, creating a market worth $512bn globally. Livestream shopping involves vendors showcasing their wares in real-time to viewers who can ask questions and make purchases instantly. Major firms such as Poshmark, TikTok and eBay have launched or are testing their own platforms for the service. CEO of pre-owned designer handbag brand Bagriculture, Anthony Velez, said that the secret of his success was to join this trend, with sales increasing now producing $100,000 a day, up from $100,000 a month previously. Coresight Research predicted that US livestock sales will exceed $50bn in 2021.
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