The Biden/Harris 2024 campaign has been facing challenges in attracting donations from small donors. However, they have found success with Dark Brandon, a meme that portrays the 80-year-old president as a powerful figure with glowing eyes. According to Axios, merchandise featuring this meme accounts for over 54% of revenue on the campaign’s official store. One of the most popular items is the “Dark Roast Mug,” which President Biden was seen using in a video he tweeted on Thursday with the caption, “I like my coffee dark.”
Dark Brandon is also featured on stickers, tote bags, baseball caps, and T-shirts in the online store. While the initial Dark Brandon images aimed to depict the president as evil, Democrats have embraced the meme. President Biden even made a joke about Dark Brandon at this year’s White House Correspondents’ Association Dinner. The campaign is currently working on new items, including a color-changing Dark Brandon mug. Campaign spokesperson TJ Ducklo warns, “If you’re MAGA extremists, Vladimir Putin, the post-COVID economic collapse, climate change, a crumbling bridge, or our grassroots fundraising goals, you better watch out, Jack,” as reported by Axios. However, not everyone finds the humor in this campaign. Fox News has gathered negative reactions to President Biden’s coffee tweet, including criticism from the GOP, who pointed out that coffee prices have increased by 30% since Biden took office. (Mike Pence’s campaign has responded by selling “Too Honest” merchandise.)
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