Supermarkets Tesco and Sainsbury’s have been accused of using “potentially dodgy tactics” in their loyalty offers, according to consumer group Which? The group claims that the retailers are misleading customers by making their loyalty card savings appear more significant than they actually are. Which? found that only 29% of products in member-only promotions were listed at their regular price. Additionally, the group raised concerns about customers being excluded from loyalty schemes due to factors such as age or lack of access to technology. Tesco and Sainsbury’s have both refuted the claims, stating that their promotions adhere to strict rules.
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