The luxurious beach huts, a masterpiece by Fortnum & Mason, have unfortunately suffered damage from a severe storm just days after their grand opening. Located in Watergate Bay, Cornwall, these high-end huts were initially presented to guests as an exquisite outdoor dining experience prepared by chef Emily Scott. However, the recent storm has left the wooden structures in ruins, with Fortnum & Mason describing the damage as significant but merely cosmetic.
Painted in the retailer’s distinguished shade of “Eau de Nil”, these chic huts offer accommodation for up to four guests, with prices ranging from £195 to £395 for a two-and-a-half-hour reservation. Currently, repairs are underway to mend the platform surrounding the huts, and Fortnum & Mason aims to reopen them promptly.
The recent unseasonable weather along the Cornish coast has been relentless, causing severe destruction to these opulent beach huts. The images showcase the aftermath of the storm, leading to the temporary closure of these upscale establishments.
Fortnum & Mason has provided a statement regarding the incident, expressing that the damage was caused during an unexpected storm and high tide at Watergate Bay. Despite this setback, the structural integrity of the base platform remains intact, as approved by an accredited body during the pre-launch inspection. Determined not to compromise their customers’ ability to enjoy a marvelous summer Beach Hut experience, the retailer has committed to conducting additional checks and rectifying the cosmetic damage, with hopes of reopening soon, preferably under sunnier skies.
The promotional material for these beach huts highlights their inspiration drawn from nostalgic summers along the British coast. Designed exclusively by Fortnum & Mason, the seaside shacks are adorned with carefully selected homeware, including cozy rugs and blankets to ensure warmth on cooler summer days.
To secure a reservation at these exclusive seaside havens, beachgoers must purchase a Fortnum hamper, which includes a picnic consisting of the finest fresh dishes from local Cornish suppliers, alongside the store’s renowned picnic products.
Fortnum & Mason, synonymous with elevated grocery services, unveiled this trio of beach huts last week, as depicted in the rendering. Inside, guests can indulge in the carefully curated amenities, including delightful rugs and blankets offering comfort during breezier summer days. Reflecting its commitment to exceptional hospitality, Fortnum & Mason assures that each beach hut will receive the very best service.
The pop-up beach huts, situated near Newquay, Cornwall, were inaugurated on July 25. Sadly, just a few days thereafter, they succumbed to storm damage.
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