Summer always seems to pass by quickly, but it’s the perfect time to embark on a travel adventure. Whether you’re exploring new destinations or revisiting old favorites, this season is full of opportunities to create lasting memories. As we enter Summer 2023, several trending destinations have emerged as the hottest spots to visit, according to data from vacation home rental companies.
HomeToGo, a leading vacation rental marketplace, has identified the top 10 popular summer destinations in the United States based on increased traveler search demand on their platform. If you’re dreaming of sandy beaches, Florida’s Jacksonville Beach (+137% vs. 2022) and California’s Mammoth Lakes (+100%) and Truro (+67%) are rising in popularity. These lesser-known gems offer unspoiled beauty and a wide range of activities to enjoy.
Here’s a list of the top summer vacation destinations in America, along with the percentage increase in search demand compared to the previous year and the median nightly price per person:
1. Jacksonville Beach, Florida – 136.73% ($97.67)
2. Myrtle Beach, South Carolina – 130.07% ($94.29)
3. Miramar Beach, Florida – 125.19% ($116.89)
4. Seaside, Florida – 104.59% ($138.99)
5. Mammoth Lakes, California – 100.77% ($118.45)
6. North Topsail Beach, North Carolina – 96.71% ($112.29)
7. Des Moines, Iowa – 92.39% ($65.68)
8. Saratoga Springs, New York – 72.75% ($206.89)
9. Nashville, Tennessee – 68.90% ($119.96)
10. Truro, Massachusetts – 67.11% ($180.35)
These destinations have seen a significant increase in traveler interest, making them ideal choices for families looking to experience either coastal beaches or mountainous trails.
Vacasa, another prominent vacation home rental management platform, also confirms the popularity of beach destinations among American travelers. Their data reveals that 57% of travelers prefer beach destinations, seeking relaxation, outdoor activities, and a connection with nature. In addition to traditional summer hotspots like Maine, the Outer Banks, and Virginia Beach, American travelers are now also showing interest in Hawaii markets as they resume their regular travel patterns or make up for postponed trips.
According to Vacasa search data for the second half of 2023 (July – December), the following destinations are trending hot:
1. Acadia, Maine
2. Outer Banks, North Carolina
3. Kauai, Hawaii
4. Maui, Hawaii
5. Virginia Beach, Virginia
6. Martha’s Vineyard, Massachusetts
7. Charleston, South Carolina
8. Orange County, California
9. Coastal Maryland, Maryland
10. Big Island, Hawaii
For those seeking vacation rentals, VRBO recommends choosing popular destinations that offer great value and still have availability. Two recommendations from VRBO include Big Bear Lake, California, known for its water activities and mountain trails, and Asheville, North Carolina, with hidden swimming holes, waterfalls, and ample outdoor recreation options. Other warm weather destinations worth considering are Blue Ridge, Georgia, and West Palm Beach, Florida.
Airbnb, a well-known travel giant, also recently shared the summer domestic destinations that U.S. guests have been searching for. While ocean and gulf front locations are limited, there are plenty of lake destinations to explore, such as Laconia, New Hampshire, and Kansas City, Missouri.
As the temperature rises, Americans are eager to cool off wherever they are, whether it’s by the beach, lake, or an air-conditioned city spot. So, if you’re still planning your summer escape, consider these trending destinations for a memorable vacation experience.
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