PinkyDoll, the TikTok creator known as Fedha Sinon, has gained social media fame for her unique livestream videos where she mimics video game characters. As she performs, viewers can send her digital gifts, such as roses, dinosaurs, and ice cream cones, which translate to cash payments for Sinon. Her exaggerated reactions, particularly to the ice cream cones, have become a popular meme. Sinon’s style is characterized by a “sexy baby” singsong voice and unusual actions like popping popcorn with a hot-hair flat iron. She falls into the category of what is known as an NPC streamer, bringing preprogrammed video game characters to life.
Sinon’s internet presence exploded when recordings of her streams went viral on Twitter, gaining attention from producer and rapper Timbaland. Some viewers see Sinon’s content as fetish material, while others find her fascinating to watch. NPC streaming can be seen as an extension of cosplay, where fans dress up as their favorite characters. Sinon began livestreaming on TikTok as a way to make money and quickly gained a large following. She estimates making between $2,000 and $3,000 per stream, racking up around $7,000 per day across all her social media platforms.
Other creators capitalizing on this digital genre include Cherry Crush from Ohio and Satoyu727 from Japan. Cherry Crush, who has over a million YouTube subscribers, finds the fast and repetitive nature of NPC streaming stimulating for the audience. However, she does not consider her content to be fetish material, aiming to provide entertainment more than anything else. Media scholar Carly Kocurek suggests that viewers may interpret online content differently from the creators’ intentions, often sexualizing what wasn’t necessarily meant to be sexual. Despite various reactions, Sinon remains unfazed and focused on her success.
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