Pharrell Williams Discusses His Latest Venture at Louis Vuitton

In his debut collection, the designer is incorporating the iconic checkerboard Damier print in innovative ways. He brilliantly transforms it into digital camo, or as he calls it, “damouflage,” while also experimenting with new color palettes that deviate from the traditional browns and grays.

According to him, each season will bring a fresh color scheme, akin to Takashi Murakami’s neon monogram print during the Jacobs era. The shoe collection features modified Damier patterns on the soles, showcasing the designer’s attention to detail. On a conference table, a pair of damoflage sweatsuits await his parents, with him noting his father’s stylish sensibilities.

Renowned for his oversized purple crocodile Hermès Haut à courroies bag in 2007, Mr. Williams is particularly enthralled by the opportunity to reinvent the Speedy bag. He is introducing it in vibrant primary colors while also embracing a bold and larger silhouette. A soft, yellow Speedy bag rests on the pool table, exemplifying its remarkably lightweight construction.

Mr. Williams aims to offer a unique shopping experience, inspired by the culture of Canal Street, a place that has long appropriated the brand. His approach involves adapting their style and creating colorways that the brand has never explored before, all while utilizing the finest leather materials.

Recently, Mr. Williams shared his excitement about designing a custom outfit for Naomi Campbell, featuring a monogrammed leather zipped sports bra and miniskirt with a ’60s go-go vibe. He discussed the concept’s potential sexiness, pondering how it would translate in reality.

He also examined a selection of ship-shaped bag options, including a steamer-like design and a shorter version, considering different trim colors and fonts. After careful evaluation, he deemed the white trim to be the crispiest. Demonstrating his playful nature, he handed the bags to Nigo, who humorously strutted down the office as if on a runway.