OpenAI and The Associated Press (AP) have announced a licensing agreement that allows OpenAI to access and use a portion of AP’s extensive text archive. In return, AP will benefit from OpenAI’s expertise and technology. The financial details of the deal have not been disclosed. Large language models, like OpenAI’s ChatGPT, require vast amounts of written content to enhance their AI systems. The release of ChatGPT has led to a surge in “generative AI” products that can produce new text passages, images, and other media. However, concerns have been raised about the potential for these tools to generate false information, as they possess advanced language skills. This raises questions about compensating content creators, including news organizations, authors, artists, and musicians, whose works are utilized to train AI models. The US Federal Trade Commission (FTC) has initiated an investigation into OpenAI’s privacy practices and potential dissemination of misinformation through its chatbot products. The FTC’s investigation, initially reported by The Washington Post, is ongoing. Authors and novelists, such as Nora Roberts, Margaret Atwood, and Jodi Picoult, have expressed concerns about exploitative practices by AI developers. Some have even filed copyright infringement lawsuits against OpenAI, including the comedian Sarah Silverman. Kristin Heitmann, AP’s Senior Vice President and Chief Revenue Officer, emphasized the importance of fact-based and unbiased news content, stating that AP supports a framework that protects intellectual property rights and ensures fair compensation for content creators. OpenAI and AP are exploring potential applications of generative AI in news products and services but have not provided further details. The licensing agreement enables OpenAI to access AP’s news stories dating back to 1985, offering valuable training material and safeguarding against potential lawsuits that could restrict access. Although AP does not currently use generative AI, it has utilized other forms of AI for nearly a decade, including automating corporate earnings reports and summarizing sporting events. Furthermore, AP operates programs that help local news organizations incorporate AI into their operations and recently introduced an AI-powered image archive search. The implications of this deal extend beyond AP due to its size and extensive connections throughout the news industry. Ken Doctor, a news industry analyst, highlights the risk and uncertainty associated with operating in an AI-driven landscape, particularly considering the fragile state of the newspaper industry. However, Doctor believes that AP, given its influence and ability to collaborate with local publishers, can effectively assess the potential benefits and risks of this partnership.
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