In the first full year of post-pandemic festivals, gigs, and concerts in the UK, the resurgence of live music in 2022 attracted 1.9 million music tourists to the region. Among them were 1.6 million fans who attended concerts by artists such as Stormzy at the M&S Bank Arena in Liverpool, Sir Elton at Liverpool’s Anfield Stadium, and Dua Lipa at the AO Arena in Manchester.
Popular festivals like Parklife, Creamfields North, Liverpool International Jazz Festival, Bluedot, Kendal Calling, and Beat-Herder saw a total of 300,000 attendees. These numbers are part of a new report titled “Here, There And Everywhere” by UK Music, which will be released on July 18 and will include music tourism data for the UK.
According to the report, the North West region witnessed a £696 million boost in music tourism. This includes revenue from ticket sales, food and beverage sales, merchandise, venue parking, camping fees, accommodation, and travel expenses of visitors attending live music events in the UK. The report also states that concerts in 2022 received an additional boost due to events postponed from 2021 because of the pandemic.
These findings come shortly after Sir Elton’s final performance on his Farewell Yellow Brick Road tour, which spanned 330 dates and made it one of the highest-grossing concert tours in history. It achieved a record-breaking $900 million (£701 million) worth of ticket sales.
UK Music CEO Jamie Njoku-Goodwin highlighted the North West as a prominent force in the UK music scene, producing renowned artists like The Beatles, Cilla Black, The Stone Roses, New Order, Oasis, and Mel C. Njoku-Goodwin emphasized that music has played a vital role in the region’s economic and cultural success and will continue to do so. By leveraging the power of music, cities in the North West can create more job opportunities, boost economic growth, and attract even more visitors.
The release of the report coincided with the Modern Music Cities Conference in Liverpool, where policymakers and industry leaders, including Jamie Njoku-Goodwin, gathered. Greater Manchester Mayor Andy Burnham praised the North West as the “heartbeat” of music in the UK, while Mayor of the Liverpool City Region Steve Rotheram emphasized Liverpool’s status as the cultural capital of the country. Rotheram highlighted the economic benefits brought by events like the Eurovision Song Contest, which provided an estimated £40 million boost to the area and solidified its position as the home of British music.
Indeed, no other region in England has produced more number one hits, and Liverpool holds the prestigious UNESCO City of Music status. Rotheram also acknowledged the profound impact of the Beatles on the music world and the region’s dedication to cultural events. He declared that the Liverpool area is leading the way as a global music city and has a proven record of excellence in the sector.
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