New App Threads Receives Unprecedented 5 Million Sign-Ups Within a Few Hours of Launch

The highly anticipated app “Threads,” created by Meta, the parent company of Facebook and Instagram, launched in the UK, drawing in more than 10 million users in its first few hours. While the app aims to attract Twitter users with features like longer posts and Instagram-linked accounts, Elon Musk dismissed it, claiming that it spreads “false happiness” similar to Instagram. Threads, which has been dubbed the “Twitter Killer,” allows users to share text, videos up to five minutes in length, links, and pictures. Notable figures such as Chef Gordon Ramsay, Shakira, and YouTuber LadBaby have already joined the app. Mark Zuckerberg, the founder of Meta and Facebook, posted on the app boasting about the 10 million sign-ups in seven hours. The app is now accessible for download from the Apple App Store and Google Play Store in over 100 countries.

Threads requires users to log in with their Instagram username, and they can post content up to 500 characters in length, including various media formats. The app offers features such as filtering out replies containing specific words, blocking other users from mentioning you, and controlling who can reply to your posts. Meta plans to expand Threads to allow interaction from users without a Threads account, fostering diverse and interconnected networks.

Experts believe that Threads poses a significant threat to Twitter, with some stating that it is the first credible competitor to Elon Musk’s platform. Users of Twitter, dissatisfied with recent changes, are eager to find an alternative, and Threads capitalizes on familiarity by tying into the existing Instagram network. However, some express skepticism due to Meta’s reputation and bad press.

Overall, Threads represents Meta’s attempt to challenge Twitter’s dominance in the microblogging realm and offer an alternative platform for social media users.

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