Netflix is making changes to its subscription options, with the ‘Basic’ ad-free tier being phased out in Canada. This move has sparked speculation that the same could happen in the UK as well. Previously, Canadian users could pay $9.99 CAD/month for ad-free streaming, but now they will have to pay a minimum of $16.49 CAD/month. The disappearance of this option in Canada has led to rumors that the UK’s ‘Basic’ option, priced at £6.99 ($9.99 US), could also be removed. If this happens, UK viewers would have to pay a minimum of £10.99 ($15.49 US) for ad-free watching or settle for the cheaper option of £4.99 ($6.99 US) with ads. These rumors come shortly after Netflix cracked down on account sharing, which caused backlash from some users on Twitter. Despite the complaints, Netflix hasn’t commented on the future of its subscription options. In addition to the ‘Standard’ and ‘Premium’ options, which cost £10.99 ($15.49 US) and £15.99 ($19.99 US), respectively, Netflix’s ban on account sharing in various countries has resulted in a decrease in subscribers. However, the company has not revealed any specific numbers. As for the UK, Google search data shows a significant increase in queries for canceling Netflix accounts. Netflix’s strategy has changed over the years, as they previously encouraged password sharing but now have implemented restrictions. The spokesman for Netflix has declined to comment on any future changes but has emphasized that existing members on the Basic plan in Canada will not be affected.
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