Marks & Spencer has resolved its dispute with Swizzels, the confectionery company, over its “Pig Mugs” sweets that the company claimed copied its Percy Pig sweets. Swizzels announced that it would redesign Pig Mugs, which had been on the market since 1996, after engaging in a six-month legal battle with M&S. The two companies reached an “amicable solution,” although no further details were disclosed. M&S has a strong brand with Percy Pig, which it has built over the past 30 years, and it is necessary to protect the related registered trademarks, according to an M&S spokesperson. M&S has initiated several legal actions in recent years, including Aldi’s Colin the Caterpillar cake dispute, Cuthbert the Caterpillar lookalike version, and a year-long court struggle over ‘copycat’ gin bottles with LED lights.
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